Answer:
A) Attribution modeling
Explanation:
The attribution model in Google analytics is the set of rules that determine how credit for sales and conversions is assigned to touchpoints (clicks) in conversion paths. Â Different attribution models affect the conversion values of a company's marketing channels in different ways. Some attribution models favor channels that initiates conversion paths while others favor the last channels.
There are seven attribution models, for example: the last interaction model assigns 100% credit to the final touchpoints that immediately precede sales, or the last Google Ads click model assigns 100% credit to the paid search channel.
